Hey O!!! Happy Month of December as we begin to ultimately celebrate the symbolic birthday of the earth's Savior. If you aren't religious, then at least love yourself, love your neighbor and the world. Too much hatred out there. And about that word Religious, I would like to be more religious, according to the meaning in the Bible. It says true religion is helping the single mom. That sure is not about rules to me, but about love! Anyways, BMP is very happy with the way the business is heading so far, and doing things I could not see, but only hoped for by our faith. I acknowledge my Creator for inspiring me for our latest two marketing tools. I can't call them guerrilla marketing, because they do cost money. A few weeks ago, I was trying to figure out what promo we could give to our potential corporate buyers. I googled what works and what doesn't. Pens does not work! Coffee mugs could, but is expensive to make and probably ship. Then my God given idea came to send the newest hippest Christmas CD before the season began to kick it off! So Google again, and I got Glees' Christmas Album 2010. It was just released at the end of November so Amazon had them in limited quantities. My favorite store in the world - Costco did have them! I bought like 20 or so and left their shelf dry. I bought some ribbon and little bows and decorated them and shipped them to my favorite contacts I had made in the last couple of months. I sent a note and asked BMP to be associated with entertainment and inserted a Christmas postcard I had taken last year on Christmas day of the river valley. In my Oprah voice, I would be saying - and to our signed up customers, will also be receiving a CD in the mail soon!
Then I focused on a referral program. Maybe I received the idea of referral program from Kim T Gordon extraordinaire. So my God given idea was to give up to 50 dollars of Gift certificates to my referrals. Since Edmonton has a Victoria Secret, we know how well received it is. We will also change the certificate to another store on preference. Last night I was watching the art show Victoria Secret on TV, when it hit me, that God had done our referral program on perfect timing! Today, the contacts will be receiving their Promo postcards the following day after this show! I was and am still ecstatic about this.
I still have plans about a viral type campaign with our booth that will be awesome. Our next step at this time is to find a lease to set up my photo studio and hopefully gallery for showings. To our advantage, the rent is low because of an over abundance of places at this time. I know God has the perfect place for us and am excited to write about that soon.
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