We used to have this saying - Goat Cheese!! ( instead of oh jeez). So Goat Cheese, we finished up 2010 with a bang! Since 2008, BMP has been growing steadily and took off this year when I had the gift of quitting my parole officer job of 15 years to work it full time. It was a rough time of my life a year ago, when my job was not where I wanted to be in life. It was less of what I wanted in my life and I felt my self respect and worthiness on the line. Looking back, its funny to see the things we do to our lives when we are not in a happy place. I drive by this bar I used to go to lots and now know that it was to escape my depression. Today I don't attend there on weekends as I see it as a step backwards. So after a great time in Barona Resorts / Kelowna, I did some serious soul searching and business research and goal seeking. Thanks to Carolyn Collin who is working on her life coach business, recommended a book for me - The flight plan - by Brian Tracy. He was able to take my cocktail dreams and turn them into reality. My biggest accomplishment I did in my life was to give my notice to my employer, not out of anger, but out of bravery and courage. To accomplish this is the biggest rush of achievement one can do. I left with the faith that I needed to make money in a few months after I left, of which has been happening by the grace of God. I was literally in the depths of hell and have risen which makes this a great Christmas!
Our received our UPS confirmation that MJ2 is on her way from Chicago. Thank goodness because I was trying to figure out how to juggle setting up for Derks Wedding show, get to Red Deer for a booth show, get back to Derks wedding show in Edmonton the next morning, and get to a Party for a hotel that night. Its all about BE DO HAVE right? I am thankful for the relationships of very cool people I have made in the event industry so far. Like any place, there is genuine people and I know them and appreciate them for their interdependence.
My family is supportive with their compliments and pats on the back. My wife was huge in supporting me to quit my job and go penniless initially. I owe her that much some day. My boys in their own way, make me feel good about the business and am thankful to their words. I hope one of them can take it over in years ahead.
So now I leave and finish up my Christmas preparations. Of course its a symbolic celebration and should be a big party because Jesus Christ did come to earth to save the planet. We should be concerned if it ever does not become a party. So love everyone as a goal and to peace goodwill towards men! Love me!
BMP photo booths and Trevor Boller Photography were only put at the top for hits on the web. lol
Friday, December 24, 2010
Wednesday, December 1, 2010
God Inspired Marketing with Glee
Hey O!!! Happy Month of December as we begin to ultimately celebrate the symbolic birthday of the earth's Savior. If you aren't religious, then at least love yourself, love your neighbor and the world. Too much hatred out there. And about that word Religious, I would like to be more religious, according to the meaning in the Bible. It says true religion is helping the single mom. That sure is not about rules to me, but about love! Anyways, BMP is very happy with the way the business is heading so far, and doing things I could not see, but only hoped for by our faith. I acknowledge my Creator for inspiring me for our latest two marketing tools. I can't call them guerrilla marketing, because they do cost money. A few weeks ago, I was trying to figure out what promo we could give to our potential corporate buyers. I googled what works and what doesn't. Pens does not work! Coffee mugs could, but is expensive to make and probably ship. Then my God given idea came to send the newest hippest Christmas CD before the season began to kick it off! So Google again, and I got Glees' Christmas Album 2010. It was just released at the end of November so Amazon had them in limited quantities. My favorite store in the world - Costco did have them! I bought like 20 or so and left their shelf dry. I bought some ribbon and little bows and decorated them and shipped them to my favorite contacts I had made in the last couple of months. I sent a note and asked BMP to be associated with entertainment and inserted a Christmas postcard I had taken last year on Christmas day of the river valley. In my Oprah voice, I would be saying - and to our signed up customers, will also be receiving a CD in the mail soon!
Then I focused on a referral program. Maybe I received the idea of referral program from Kim T Gordon extraordinaire. So my God given idea was to give up to 50 dollars of Gift certificates to my referrals. Since Edmonton has a Victoria Secret, we know how well received it is. We will also change the certificate to another store on preference. Last night I was watching the art show Victoria Secret on TV, when it hit me, that God had done our referral program on perfect timing! Today, the contacts will be receiving their Promo postcards the following day after this show! I was and am still ecstatic about this.
I still have plans about a viral type campaign with our booth that will be awesome. Our next step at this time is to find a lease to set up my photo studio and hopefully gallery for showings. To our advantage, the rent is low because of an over abundance of places at this time. I know God has the perfect place for us and am excited to write about that soon.
In God, BMP trusts.
Then I focused on a referral program. Maybe I received the idea of referral program from Kim T Gordon extraordinaire. So my God given idea was to give up to 50 dollars of Gift certificates to my referrals. Since Edmonton has a Victoria Secret, we know how well received it is. We will also change the certificate to another store on preference. Last night I was watching the art show Victoria Secret on TV, when it hit me, that God had done our referral program on perfect timing! Today, the contacts will be receiving their Promo postcards the following day after this show! I was and am still ecstatic about this.
I still have plans about a viral type campaign with our booth that will be awesome. Our next step at this time is to find a lease to set up my photo studio and hopefully gallery for showings. To our advantage, the rent is low because of an over abundance of places at this time. I know God has the perfect place for us and am excited to write about that soon.
In God, BMP trusts.
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