I just finished read a blog by Preston Bailey http://blog.prestonbailey.com/2011/10/05/wedding-vendors-make-yourself-necessary/, and felt that would be a good topic to blog about.
I have 2 key components for my business that I find prices for. I take these from what photographers or photo booth operators charge in the industry. I never try to undercut other competition like some do, as I feel I am in a business that is unique and marketable, or I should not be in it.
Sometimes, When a potential client asks for a quote, I sometimes feel guilty for the price tag which is high at times. However, I then tell myself I am worthy and qualified to do the job, and that it is an expectation to keep my going rates. I have seen some wedding photographers with grossly under the scale and grimace at their practise. I sometimes feel they don't feel their worthiness, because their work is talented. After talking to them, I don't get the sense they are undercutting their competitors, just insecure.
We recently increased our price for our 6 hour package for the photo booth. There is quite a difference in doing a job for 4 hours as opposed to 6. And our past rate of 6 hours was almost the same as 4 hours. We have found that the people who request 6 hours can afford it, due to corporations and larger weddings.
As I see the fun and laughter and emotion with a photo booth, I am confident of our prices. The booths are definitely the highlight of the wedding reception. Have you ever seen people line up a long time to get to the dance floor?
Therefore, I will work at giving quality work, the best I can to meet the expectations of the client, for the price they are paying.
